Facebook Video Length Limit 2026 (Reels Update)

Asking about the facebook video length limit used to have one clean answer. Since Facebook folded standalone video posts into Reels in mid-2025, the honest answer is "it depends where it's showing up," and most of the guides still floating around online haven't caught up. Here's what actually applies as of July 2026, checked directly against Meta's own specs.

Facebook video length limit by placement

Facebook no longer makes you choose "post a video" or "post a reel" as separate upload flows. You upload once, and Facebook routes the result based on length and format. But each placement still carries its own real cap:

Placement	Max length	Max file size
Feed video	240 minutes	4GB
Reels (organic)	No length limit	4GB
Reels ads (paid)	90 seconds	4GB
Stories	60 seconds	4GB
Live video	8 hours	n/a (streamed)

So how long can a facebook video be? A short vertical clip gets treated as a Reel, and since the June 2025 merge, an organic Reel carries no length or format cap at all. A longer, landscape-friendly upload plays as regular feed video and can legally run all the way up to 240 minutes. The only place 90 seconds still applies is paid Reels ad placements. There's no single number anymore, which is exactly why this trips people up.

What changed in the merge

Before the 2025 update, choosing between "video" and "reel" as separate post types actually mattered for how Facebook distributed your content. After the merge, that choice mostly disappeared from the composer. You still get different treatment and different length ceilings, but Facebook decides which bucket your upload lands in rather than asking you to pick a lane upfront. This is a genuinely under-covered change: most 2024-era length-limit posts are now describing a composer flow that doesn't exist anymore.

The facebook reels length after merge, specifically

If you're uploading short-form vertical video specifically to get Reels-style distribution, the good news is there's no length or format cap anymore. Meta's June 17, 2025 announcement folded standalone videos into Reels and removed the length restriction for organic posts entirely, so a 3-minute or even 10-minute vertical upload can go out as a Reel with full Reels-style distribution. The 90-second number hasn't disappeared, though. It survives specifically for paid Reels ad placements, so if you're running a Reels ad through Ads Manager, that ceiling still applies even though your organic posting doesn't have one.

Practical length advice, not just the ceiling

Just because feed video allows 240 minutes doesn't mean you should use it. Attention on Facebook drops off hard after the first 15 to 30 seconds for most content types, regardless of the platform's technical ceiling. Treat the numbers above as legal limits, not targets. Most Pages get better results cutting a 3-minute story down to 60-90 seconds than uploading the full-length version and hoping people stick around.

Keep the caption tight while you're at it

If you're trimming your video, trim your caption too. Run it through a Facebook character counter before you post so you're not burying your hook under three paragraphs nobody scrolls through.

Scheduling video without re-checking limits every time

Once you know your format, scheduling is the easier part. A Facebook scheduler that flags an oversized upload before you hit publish saves you from a failed post at 6am when nobody's around to fix it. Posted Once checks your file against the current limits for whichever platform you're posting to, Facebook included, and lets you queue video content across nine other platforms from the same screen. Start free and stop keeping a mental spreadsheet of length limits.