Planoly vs Metricool Compared (2026)

Planoly and Metricool solve different problems at overlapping price points: Planoly is built around visual grid planning for Instagram, TikTok, and Pinterest with an upload-based cap, while Metricool leads with a free tier, broader analytics, and a full API, at the cost of a less polished visual planning experience.

Pricing Side by Side

Plan tier	Planoly	Metricool
Free	None (14-day trial requires card)	1 brand, most networks, 20 posts/month
Entry paid	$16/month (Starter): 1 social set, unlimited uploads	Starter, priced by brand count
Mid	$28/month (Growth): 2 social sets, 2 users	Advanced, priced by brand count: team management, full API
Top	$55/month (Pro): 6 social sets, up to 6 users	Advanced, priced by brand slider up to 50 brands

Metricool charges an extra $5 a month per connected X/Twitter account on every tier; Planoly doesn't currently support X/Twitter scheduling as part of its core platform focus at all.

Planoly or Metricool on Features

Planoly's upload-counting model rewards single-image posting and can burn through its Starter cap quickly if you post carousels or multi-format content across several platforms at once. Metricool's per-brand pricing doesn't cap individual uploads the same way, but its visual planning tools are noticeably less refined than Planoly's drag-and-drop grid preview, which matters if Instagram feed aesthetics are a core part of your workflow.

Planoly Compared to Metricool, in Practice

If your work is mostly single Instagram posts and Pinterest pins where visual grid layout matters most, Planoly's cheaper entry price and purpose-built interface make sense. If you're managing multiple brands, need reporting depth, or want API access without paying for a visual planner you won't fully use, Metricool's free-to-paid path is the better value, X add-on aside.

Trial Terms Worth Knowing

Planoly's 14-day trial requires a credit card upfront and converts automatically if you don't cancel. Metricool's free plan has no time limit and no card requirement at all, which makes it the lower-risk option if you just want to test the waters before committing to either tool's paid tier.

Skipping the Trade-Off Entirely

If you don't want to choose between visual polish and analytics depth, Posted Once handles Instagram alongside 9 other platforms from one compose screen, without upload counting or per-platform add-on fees, starting at $29 a month with a 7-day free trial. Start free →.