UTM Builder
Tag your links so social traffic shows up properly in your analytics. Free.
Quick presets
Your campaign URL builds here
What UTM parameters do
UTM parameters are little tags you add to the end of a link so Google Analytics and other tools can tell exactly where a visitor came from. Without them, most social clicks land in a vague "direct" or "referral" bucket. With them, you can see that, say, your Instagram bio link drove 40 visits and your YouTube description drove 120. The five tags are utm_source (instagram), utm_medium (social), utm_campaign (the campaign name), and the optional utm_term and utm_content to tell similar links apart.
Keep your tags consistent
Analytics treats Instagram and instagram as two different sources, so pick one style and stick to it. This builder uses lowercase presets to keep things tidy. Use hyphens instead of spaces in campaign names (summer-launch, not summer launch), and reuse the same campaign name across every platform in a push so you can compare them side by side. The tool validates your base URL and only marks the result complete once source, medium, and campaign are filled in.
Common questions
Which UTM parameters are required? Source, medium, and campaign are the three that matter. Term and content are optional extras.
Do UTM tags slow down or hurt my link? No. They are just extra information in the URL and do not affect the page or your SEO.
Where do I see the results? In Google Analytics under traffic acquisition, sorted by source, medium, and campaign.
Related: YouTube scheduler and the best time to post tool.
Posting to lots of platforms?
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