Facebook Image Size Guide 2026
If you're hunting for a facebook image size guide because your last upload came out cropped weird, here's the short version: Facebook now favors a 1080x1350 portrait image for feed posts, not the old square standard. Get the facebook post image size wrong and Facebook will crop it for you, usually cutting off exactly the part you wanted people to see.
Facebook Image Size Guide 2026
Here's every placement that matters, with the facebook photo dimensions 2026 recommends:
| Placement | Recommended size | Aspect ratio | Notes |
|---|---|---|---|
| Feed image (portrait) | 1080 x 1350px | 4:5 | Current default recommendation |
| Feed image (square) | 1080 x 1080px | 1:1 | Still fully supported |
| Cover photo (desktop) | 851 x 315px | roughly 2.7:1 | Crops differently on mobile |
| Cover photo (mobile) | 640 x 360px | roughly 1.78:1 | Center your subject |
| Profile photo | 320 x 320px recommended | 1:1 | Facebook crops it into a circle |
Keep file sizes reasonable (a few MB max) so Facebook doesn't compress your image into mush on upload.
Why portrait beats square now
A 4:5 portrait image simply takes up more vertical space in someone's feed than a square one does, which is the real, documented reason Meta recommends it for both organic posts and ad placements. It's not that a secret algorithm boost kicks in the moment you switch aspect ratios. It's that a taller image is harder to scroll past.
This is worth knowing if you also run Instagram, because the same practical logic applies there: Meta's own creative guidance leans portrait across both apps for the same screen-real-estate reason, not because of some shared ranking formula nobody's ever documented. Treat "portrait performs better" as a design fact, not a hack.
Cover photos are still their own animal
Your cover photo gets cropped differently depending on whether someone's viewing your Page on desktop or mobile, which is why the two recommended sizes above don't match. Keep your logo, face, or key text centered rather than at the edges, or it'll get clipped on whichever device you didn't test.
Profile photos: bigger than you think
Facebook displays your profile picture small, but it's used at full size in a few places (like when someone clicks to view it). The recommended upload is 320x320px square, though a larger square image, 720x720px or so, still looks crisp when Facebook shows it full-size, so don't be afraid to go bigger than the minimum. A blurry, stretched profile photo is one of the fastest ways to look like an abandoned Page.
Getting the sizing right without doing math
Cropping images by hand for five different placements gets old fast, especially if you're also posting the same image to Instagram, LinkedIn, or Pinterest with their own dimension quirks. A social media image resizer handles the math for you so you're not eyeballing crop lines in a photo editor at 11pm.
If you're scheduling to Facebook regularly, it's worth setting this up once inside a proper Facebook scheduler rather than resizing and uploading manually every time. Posted Once previews exactly how your image will crop for each placement before it goes live, across Facebook, Instagram, and eight other platforms, so you catch a bad crop before your audience does. Start free and stop guessing at pixel dimensions.
Sources: Meta's business creative specs and Sprout Social's social media image size guide, checked July 2026.
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